7 Steps for Getting Radio Interviews

Posted: August 6, 2013 in Artist Corner

by RadioGuestList.com

Terrestrial radio is losing the momentum, but internet radio is gaining more and more popularity. The incredible growth seen by internet radio is opening up new doors for independent musicians to promote their music to a much wider audience than they ever could imagine. Why should independent artists take note of this amazing opportunity in internet radio?


Here are some facts about internet radio:

  • Weekly online radio audience reaches an estimated 57 million people; audience doubled every five years since 2001. This stat comes from the report The Infinte Dial 2012, from Arbitron.
  • – 80% of internet radio audience listens for 1-3 hours per day, 40% listening 1-2 hours per session. Stat is from the First Digital Audio Advertising Research report from Target Spot, the digital audio advertising network.
  • – 61% of listeners don’t keep player minimized, 64% often check the player for song/artist info.
  • – 73% of Internet radio listeners change stations multiple times a day.


So how can an independent artist get these interviews? Thanks toradioguestlist.com, here are 7 how to steps for getting radio interviews. Some of these tips apply to much more than music. I would remove these tips from the list, but musicians market themselves and their products differently. So even though it sounds like these tips wouldn’t apply to music there are some artists out there that can use the information.

1. Find Your Niche

You can get 5,000 plays on any station, but if those 5,000 listeners don’t care for your genre or your message then it’s all for nothing. You need to identify your niche, find what media that customers in that niche consume, and get to know who the radio, TV, and podcast reporters are who cover that niche.

2. Find the Radio / TV / Podcasts for Your Niche

Start connecting with people that support your niche. Then start reading/watching/listening to the stations and shows that reach your target market to note reporter’s names and specialties as well as the kinds of stories and formats they prefer. There are hundreds of stations out there that want to support you and your music. You just need to find them.

3. Think in Terms of Stories Not Products

It’s no one’s job to promote your product but you. It is not the obligation of any media outlet to cover you or interview you as a guest expert. Their job is to create interesting stories that offer information to their audiences. Behind every song there is a story. There is a deeper meaning behind the lyrics that needs to be talked about. It’s a hard struggle to create and perform music and people never get to hear that side of the music. Let them hear your story and what you go through to make your music happen.

4. Tie Your Pitch to the Interests of the Reporter or Publication You Are Pitching

Nothing frustrates radio, TV, and podcast journalists and more than having to deal with time wasting pitches that are not appropriate for their outlets. Make your pitch work for both parties involved. Are you trying to inspire the listeners and share your story or are you just trying to sell a CD?

5. Be Concise

Because they are deluged with pitches and always working under tight deadlines, broadcasting people cannot afford the time to wade through overly long pitches. You need to make a strong case in a very short space. Liberal use of bullet points and highlights is recommended to help the journalist quickly understand what you are offering them. Make it quick and to the point. Give them your elevator pitch. You have 60 seconds to tell them everything about you and why you should be on the show.

6. Polite Follow-up

Given all the submissions that they receive even an interested podcast producer or radio booker may not get around to contacting you due to competing distractions. It’s your job to spoon-feed the story to them and convince them that it’s worth covering on their radio, TV, or podcast program.

Polite, pleasant, and persistent reminders, whether by e-mail, phone, or letter are a part of doing business in the world of public relations. Additionally, if a reporter says no you must believe them and back off. Wait until you have a new angle on the story or a different story entirely to contact them again.

7. Pitch Formulas Can Help

Watch your evening television news to quickly learn the easiest way to attract attention of reporters. If you note the way that the news anchors tease the stories from upcoming segments you’ll quickly get the idea of how to both summarize and make your story idea as attractive as possible.

Common examples include pitch formulas like: “the secrets of X that Y don’t want you to know”, “how to do X faster/cheaper than you ever thought possible”, “three simple steps to X”, “the dangerous fact about X you need to know to protect your kids”, “how to save money by doing X”, “the surprising truth about X”, and so forth… The tricky part is how to create pitch for your music.

All independent artists are different and they all have different goals, which means there isn’t one clear cut way to make a perfect pitch. You just have to look at what you want to accomplish and who you are as an artist and create your custom pitch.


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