Do you need a manager?

Posted: August 16, 2013 in Artist Corner
Tags: ,
Published: Oct/Nov 2009 – Vol.1, Iss.1 of IAE
Magazine
Copyright © 2009, N’Fluential Publishing. All Rights
Reserved.
Talent managers, also known as personal
managers, are not for everyone. So many people
have been duped by so-called managers, that the
profession’s reputation has been marred to great
extents. But the good news is that there are a few
great managers out there, and you’ll find one if you
know what to look for. So hopefully after you read
this article, you’ll have a better understanding of
what a manager does, and how to spot a good one.
I am often amazed by different peoples’ definitions of what a talent manager is.
Many people base their definitions off their own personal experiences or those of
someone they know; either way, a lot of times the definition is based on personal
bias and not fact.

The Talent Managers Association’s definition of a talent manager is as follows; ‘A
talent manager is a professional engaged in advising and counseling talent and
personalities in every aspect of the entertainment industry.’ Simply put, a TRUE
talent manager is a ‘career protection representative.’ Not all managers are
reputable. Unlike talent agents, mangers are not required to be licensed and
bonded, nor are they restricted by unions. So how do you know when you’re dealing
with a reputable talent manager?

WHO NEEDS A MANGER?
A manager can be the most important member of a talent’s team. As a vital member
of your team, a good manager will assist with gaining access to people and places
that are virtually impenetrable to most talent. In the music industry, managers are
the equivalent of an agent in the film/television industry. EVERY recording artist
needs a great manager, no matter how new or established you are.

When it comes to actors, however, it’s a matter of personal choice. Unfortunately,
most new acting talent, think that they don’t need a manager because there’s
nothing to manage. But this couldn’t be further from the truth. Many of these up-and-
coming talents could use the assistance of a manager who can get them in the door
faster at talent agencies, casting and film companies, as well as assist in various
other career advancements that the talent may not have considered. Good
managers can help new acting talent save time, money, and wasted effort.

Some established actors/actresses have opted to not have an agent, and instead
only be repped by a manager and a lawyer. But in most cases, the manager works
in conjunction with the agents, lawyers, publicists, business managers/accountants,
and other reps for the talent, in an effort to further the actor or singer’s career.

HOW TO SPOT A GOOD MANAGER:
There are three types of managers: (a) Fly-by-night, (b) Newbie, (c) Established.
We will cover the pros and cons of each type of manager, and hopefully help you
understand how to find a reputable manager.

FLY-BY-NIGHT MANAGERS
There are no “Pros,” only “Cons” with this type of manager. Some of them are
literally CON-artists. These individuals are considered as bad managers and should
be avoided. About 85% of those claiming to be talent/personal managers fall under
this category. Most of these managers just woke up one day and decided “You
know what, I should be a manager!” But it takes more than an epiphany to become
a great talent manager.

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