BUILDING A SCENE: ON THE GROUND AND ONLINE

Posted: August 20, 2013 in Artist Corner
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A community of artists is working to revive the L.A. hard rock scene by banding together, and using Spotify and Soundrop to build a following online. One of those artists, Eleanor Goldfield, writes for SonicScoop about the successes and failures of working to pull instruments and intellects together to build a stronger scene.

Read Eleanor’s personal account on SonicScoop:

You want to go see a show.

You peruse the upcoming acts at your local venues and decide that not only is there little in common from one band to the next, but a lot of the bands just don’t seem very good.

So then, how do you go about finding the good bands? It’s taken me years to find a small group of great local rock bands, and I’m heavily entrenched in the industry. Sure, there are sites that showcase independent music, but rarely with a combination of quality control, genre and geographical specifications.

Even if you dedicate an entire evening, do you have the time and energy to filter through garage recordings of mediocre songs to find the band that actually keeps you from incessantly clicking “next?”

Then, if you do happen to stumble upon one, are they playing anywhere worth going to?

How much are the tickets?! Oh, and there’s no parking. Great.

What else is going on? Oh, Seinfeld re-runs. Cool.

While I agree that Seinfeld re-runs are pretty fantastic, a great local rock show is an entirely unique event. Unlike a stadium show (which also has the potential to be amazing), you can get right up to the stage, stand in front of sonic art; musicians that you can talk to and interact with after the show.

The immediacy, the raw emotion, the intimacy and the energy, the bright lights and the searing sounds all aggressively take hold. The thump of the bass in your chest, the tearing guitars, the singers breath, the crushing drums, all in second to second frames; you scream because you can’t contain yourself, you laugh, you jump, you elbow strangers. The night flies by, broken only by the pauses between bands — enough time to get a drink and stand in line for a bathroom that has you contemplating the shrubs you saw outside. Click on the link below to read more…

Author: Eleanor Goldfield, SonicScoop

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