Entertainment lawyer Jeff Biederman talks to Musician Coaching’s Rick Goetz about how musicians can successfully set up careers in the current climate, the modern record deal and why artists need to diversify their marketing strategies and their work.
About Jeff: Jeff Biederman is a Los-Angeles-based entertainment lawyer at Manatt, Phelps and Phillips who represents artists and others involved in music, film, television, books, advertising and technology. He got his start playing music as a singer/songwriter and decided to go to law school, becoming a litigator for drugs/product viability, then practicing employment law. Jeff’s expertise lies in drafting and negotiating record deals, production deals, publishing agreements, executive employment agreements, producer agreements, television and film deals, sponsorship agreements, branding deals, catalogue acquisitions and many more. Jeff’s clients include America, Dierks Bentley, John Bettis, The Estate of Miles Davis, Univision and Robin Williams.
Excerpt from the interview:
Musician Coaching: I want to get back to issues surrounding aspiring artists. How have things changed since you got that first band signed in the mid-late 90s?
JB: That was also when I met you. And you probably remember, it was very different back then. People were still buying music. We had a very DIY philosophy in Atlanta, because we weren’t in the two major media centers of New York and L.A. And when I was starting out, I benefitted from the fact that La Face and Capricorn Records were in Atlanta, and there was Breaking Records in South Carolina. So, that region was pretty hot for urban and rock music. If you could build up a following of 100-150 people in a popular Atlanta club, you could then trade it out with The Handlebar in Atlanta or Rhythm and Brews in Chattanooga, maybe the WorkPlay in Birmingham. You could use a hub-and-spoke system to build a regional following, which would compel music industry guys from L.A. and New York to come check you out.
These days, the Internet has become a great equalizer and makes it so artists aren’t limited to a specific geographical area. But the problem is, it’s hard to break through all the noise. Click on the link below to read the full interview…
Author: Rick Goetz, Musician Coaching