10 useful Google Analytics custom dashboards

Posted: September 29, 2013 in Artist Corner
Tags: , , , , , , ,

A bit of customisation always helps if you want to extract maximum value from Google Analytics.

Custom reports are a great way to do this, but custom dashboards also play a useful role, allowing you to view key metrics at a glance and tailor the view to your own needs.

Here I’ve rounded up 10 custom GA dashboards from various sources.

Just click on the link under the screenshots to automatically add these to your Google Analytics profile…

Mobile commerce dashboard

A useful one for tracking your mobile performance from the excellent Justin Cutroni blog.

This one shows a range of valuable data in one screen: mobile revenues, top handsets, top mobile content, keywords and more.

Mobile commerce dashboard

The ‘perfect’ ecommerce dashboard

This, according to Michael Wiegand, is the perfect dashboard for ecommerce sites.

The perfect ecommerce dashboard

Site performance dashboard

This one shows various metrics which may be useful to identify problems on your site.

Performance dashboard

Blogging dashboard

This one from Dashboard Junkie shows some key blogging metrics, including most popular posts, how people find you and where the links are coming from.

Blogger dashboard

Realtime overview dashboard

This one, from Dan Barker, is my go-to realtime dashboard, as it provides a quick, at-a-glance overview of key metrics for bloggers or content marketers, and is more useful than the standard realtime view in GA.

Overview dashboard

SEO dashboard

This one, from Anna Lewis at Koozai, shows key organic search metrics: performance of brannd/non-brand keywords, top landing pages etc.

Lots of handy SEO metrics in one quick view.

SEO dashboard

70 facts about visitors

This is a handy one from Dashboard Junkie, which provides a host of useful information about your visitors: geography, devices, browsers, and so on.

Visitor facts dashboard

Content marketing dashboard

I’m not sure who to credit for this, it’s been on my GA profile for a while.

Content marketing metrics

PPC dashboard

We don’t do a lot of PPC, so the screenshot below probably doesn’t do justice to this dashboard, which gives a general overview of PPC activity.

PPC dashboard

Social media dashboard

Another one from Justin Cutroni, which contains some very useful social data. I particularly like the on-site social actions and socially shared content widgets.

Social dashboard

Econsultancy’s Crunch – Data, Analytics and the Rise of the Marketing Geek, takes place on October 10 at Truman Brewery, London. Crunch is the event for the analysts, strategists and boffins who turns raw numbers into insight, then revenue. This event is one of five that make up our Festival of Marketing

Graham Charlton is Editor in Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+


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