I’m often asked especially being in Lincolnshire where the internet and anything that “grandad didn’t do” is viewed with suspicion, why internet marketing should be used and how can it benefit local business?

The answer is quite simply that without it your small business will get lost and that you’re missing out on a huge target audience.

I usually ask my clients just how much money annually do they spend advertising in local papers. Bearing in mind that a credit card size advert can cost as much as £45 – £90 per week depending on the publication, some small businesses may be paying up to £4000 per year on this form of advertising alone!

Now taking into consideration the cost of a small CMS well written and SEO competent website and you’re talking maybe a quarter of that.

Your weekly advert may reach your immediate area but your website is global!

Ok so I’m not suggesting that the local plumber wants jobs all over the UK or world BUT why not all over the county?

The point is, the more people that know of you the more work you will bring in..

How many people still advertise in the yellow directory (you know which one!) simply because they always have and are really happy if when the salesman comes they can get a discount? Yet if you ask someone if they know of a good plumber 9 out of 10 times you’ll be pointed to a website or a search in Google…

A few years ago internet marketing was specialised, a bit clunky and cost a whole heap of cash.. today that’s not the case. Website prices have come down, there is a far bigger percentage of people using it and free social media platforms make it a hugely attractive and economic way to advertise your business.

A few facts for you just to show the importance of social media to your business:-

• If Twitter were a country it would have the 12th largest population in the world..

• For the first time, in 2010, ending a 23 year run, Pepsi Cola pulled out of advertising in the Super Bowl switching instead to Social Media.

• Back in January 2010, the site had 350 million active users across the globe, it now has in excess of 640 million – half of which login daily. Based on this figure, Facebook has seen a 40 percent increase in daily usage over the past 12 months.

• LinkedIn has grown by an impressive 100 percent from last year, it now has over 100 million users across the globe

Don’t let a fear of the unknown hold you back, it’s not that scary once you step inside.. come and see for yourself!

If you’d like to know more or would like some help getting started then please drop me a line.. taryn@creativethinkingcdm.co.uk

This article was written by Taryn Lee Johnston of Creative Thinking and first appeared on their website blog.

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