How your Business can Capitalize on Twitter’s Popularity

Posted: November 10, 2013 in Artist Corner, Marketing Tips, Social Media Tips
Tags: , , , , , , , , ,
Written by Colette Mason
Twittering is very addictive and it’s no wonder why millions of people send out tweets all day long. Join millions of business owners are now capitalizing on Twitter’s popularity to market their products and services.

Twitter screenshot of Think Like a User's tweetsThe tweets are merely 140 characters and it is also called micro-blogging. With only a few characters, you will need to answer the Twitter question just like other users of the social site. Just keep in mind that if you set your perspectives straight and use the site properly, you can financially and personally gain something from these fanatics. The free traffic generation andcredibility building possibilities are amazing.

Here are some tips to get the most from twitter:

Monitor feedback on your business.

Twitter Search is a very effective tool that allows you to check on your business. You will be surprised to find out how much chattering takes place in Twitter. Find out what others are saying about your business and learn from them. If you find out any criticisms, think about them is also another good tool for seeing what people are saying about your organisation.

Keep your followers informed.

Once you sign up for your twitter account, you should be active in sending out tweets to all your followers. Don’t create an account, then leave it to die away slowly.

Choose the people you follow on Twitter carefully and communicate with them.

It’s not the number of followers, it’s the quality of the relationships between you and your followers that adds the value to your bottom line.

If this is your first time to use twitter as a marketing tool, you should follow the right people. Choose the ones who are also utilizing twitter for online marketing because you can learn a lot from them. Why not follow your competitors and see how they are running their campaigns.

You should also check if the people you’re following are also following back. Once you have many followers, you can now direct messages but try to do this minimally. Don’t do anything that looks like an attempt to spam people.     Send out more helpful community and social messages. Remember, twitter is a social network and not a promotional machine.

You can also let your followers know about your promotions through the tweets. Again, don’t overdo it. There is always a proper way to do things. Now that you have lots of followers, you should not alienate them. With just one bad tweet, you can lose many of your followers.

Gathering as many relevant, interested and active followers as you can is vital to ensure your success in online marketing; There are limits to this though. Have you heard of the twitter slap? Check your numbers regularly. When you’ve followed 2,000 people and you have less than 1,800 followers, you can no longer follow more people. By checking your numbers, you can avoid technical problems like this one.

When someone follows you, take care of that person by sending him/her personal tweets. By befriending your followers, you can build stronger relationships. A relationship built on trust is very important for your marketing campaigns. Keep in mind that you can’t market your products or services to people you don’t know on Twitter.

For instance, you post a tweet saying ‘hey guys, check out my business ‘. If you post impersonal tweets, you can’t gain loyal followers. Try to build good relationships first before you send out promotional tweets.

Capitalizing on twitter’s popularity can be rewarding but only if you know what you’re doing. Learn everything you can about the social network. Follow gurus and learn from their experience. If you keep yourself well-informed, you can succeed in online marketing through Twitter.

Many businesspeople are now utilizing social networks because they think that it is an effective platform for promotions. Follow these tips and you will get good results.

Have you got a twitter tip you would like to share? Why not let me know and post up a comment. I’d be delighted to hear your ideas.


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