Many aspiring artists have rapidly met their goals, scoring successes through social media, in ways that would not have been possible just a few years ago. Because Twitter is still relatively new, though, every day, people are devising novel and exciting ways to use it for promotions.

If you used strategically, Twitter is sure to help you 1) promote your music; 2) keep you connected with people enthusiastic about what you do, and; 3) grow your fan base.

Be sure to keep your eyes and ears open for new Twitter promotion tips. For now, though, here are some well-tested basics to get you started.


1)     Whether you are a soloist, or in a band, or part of some other musical formation, the Twitter account you use to promote your music should be for your music, and for your music only; think of it as part of your “brand image.” Before you start actively tweeting, following others, and seducing others into following you, you’ll need to do two important things; i) learn how Twitter works, and; ii) set up your Twitter page such that it conveys your musical personality, and looks inviting to the kind of people most likely to enjoy your music.

2)     Learning how Twitter works involves more than just setting up an accountand getting started. If, on average, you will spend between 20 and 30 minutes daily promoting your music through Twitter, it makes sense first to spend a few weeks — 20 to 30 minutes each day — Googling such phrases as “Getting started on Twitter,” and “How to promote yourself on Twitter,” so that when you do actually get started, you’ll be working with state-of-the-art knowledge of how it’s done.

3)     Before you decide on background imagery for your Twitter page, observe how other musicians in your musical category are presenting themselves. On the one hand, you want to be original, and not copy other musicians’ looks. On the other hand, you should present yourself on Twitter in a professional style that will appeal to fans of your musical genre.

4)     Never, ever let your tweets be banal and boring. Give them personality. Think about including links to your free music files, to help spread the word about what you’re doing. Find a healthy and effective balance between promoting your music and showing your personality. It’s OK to Twitpic a delicious meal you’re about to scarf down once in awhile. This sort of information, if provided infrequently, can humanize your account.

5)     After you have a certain number of followers, consider getting Twitter management software. These programs will allow you to – for example — write a week’s worth of tweets all at once, and to schedule them to be posted to your Twitter feed on the upcoming days and times of your choosing.

Once you get in the swing of promoting your music through Twitter, using it will feel like a fun, natural extension of your music-making activities. These tips we’ve provided for you will surely keep you busy on Twitter, and in turn you’ll probably develop your own best practices from experience.

Never forget that every little success you have on Twitter can be translated into a big success for you as a musician.


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